Originally held at the George Eastman House in Rochester, New York, in January 1975, this was one of those rare exhibitions that effect a permanent change in the development of an art form. The show brought together ten contemporary photographers who collectively defined the emergence of a new approach to landscape: Robert Adams, Lewis Baltz, Bernd and Hilla Becher, Joe Deal, Frank Gohlke, Nicholas Nixon, John Schott, Stephen Shore and Henry Wessel, Jr. These artists engaged with their medium and its history in different ways, while simultaneously dealing with issues such as environmentalism, capitalism, and national identity. Signaling the emergence of a new approach to landscape, the show effectively gave a name to a movement or style.